October 2011

Orange Eyewear Launches Cross Promotional CC Campaign

Independent frames specialist, Orange Eyewear, is launching a UK-wide cross promotional campaign with highly successful designer brand, CC.

Orange will team up with the internationally-renowned women's clothing line to promote the modern and sophisticated eyewear collection across more than 200 CC stores.

As part of the comprehensive marketing campaign, every customer who spends over £100 on clothes will receive 20 per cent off the CC eyewear range, in participating retail outlets. The aim of the national campaign is to showcase the eyewear range amongst loyal CC customers.

Hanna Nussbaum, managing director at Orange Eyewear, commented: “We’re delighted to be launching this exciting cross promotional campaign that is set to build on the initial success we’ve achieved since the eyewear collection was launched at Optrafair 2011.”
Available exclusively to independent opticians, the CC eyewear collection – fronted by actress Jane Seymour – complements the ever-popular clothing range and is perfectly suited to those women who want a stylish yet fashion-focused look.

With a wide range of highly wearable designs, colours and textures, the elegant collection features classic and more on-trend styles, including beautiful pearlescent sides and delicately embellished crystal detailing.

With all models subtly branded with a CC logo block placed in the end tips, the collection is flawlessly in line with the brand, capturing the very essence of women with style and good taste.

Hanna added: “We’re confident that the campaign will build awareness amongst CC’s longstanding customer base, and encourage them to complement their outfits by choosing one of many frames on offer – all of which are in keeping with CC’s brand mission statement: ‘To offer elegant individual design for the discerning woman with an independent spirit’.”